Case Study: BBQGuys achieves 10X+ ROAS with PebblePost

BBQGuys beats its 10X ROAS goal with PebblePost

BBQGuys, a major online retailer of grills and backyard essentials, faced the challenge of acquiring new customers while maintaining a strict 10x return on ad spend (ROAS) goal. With browser privacy changes hindering digital efforts, they needed a new strategy and partnered with PebblePost and its Programmatic Direct Mail solutions to diversify their marketing.

PebblePost implemented a strategy using Prospect Retargeting and Prospecting Audiences to engage new, modeled lookalikes and convert existing website visitors with tangible mail. This solution consistently surpassed the brand's 10x ROAS benchmark, becoming a top revenue driver. As a result of this measurable success and exceptional support, BBQGuys plans to increase its investment with PebblePost.

BBQGuys