Case Study: AAA Northeast achieves a 4% conversion rate with PebblePost PDM Retargeting

AAA Northeast drives a 4% conversion rate with PebblePost

AAA Northeast, a regional federation of the AAA motor club, sought a more robust retargeting solution to help achieve its goal of a 3% conversion rate on new membership purchases. To meet this challenge, they partnered with the vendor PebblePost and utilized its Programmatic Direct Mail service.

PebblePost qualified and mailed new prospects who had visited the AAA Northeast website, using high-quality mail that arrived within days of the site activity. This solution implemented by PebblePost successfully drove a 4% conversion rate, surpassing the client's goal and delivering a 23% lift in conversion rate.

AAA Northeast