Case Study: SCIEX builds a customer-centric brand campaign with Pebble Studios

SCIEX launches The Pursuit in a 1-minute campaign film with Pebble Studios

The customer SCIEX, a scientific instrumentation company, sought to refresh its brand strategy to be more customer-centric following its 50th-anniversary celebrations. They tasked the vendor Pebble Studios with developing a new overarching strategy and campaign to drive their marketing, putting their customers' stories and pursuits at the forefront.

Pebble Studios developed "The Pursuit" campaign, a multi-faceted solution that included a brand strategy, an interactive launch film hosted on a custom web app, experiential activations, and a series of customer documentary films. This approach leveraged interactive storytelling to engage the scientific community, inviting participation and sharing personal stories. As a result, Pebble Studios successfully created a highly impactful interactive and social campaign that fostered ongoing conversation and connections within the STEM community, raising awareness for SCIEX.

SCIEX