Case Study: SCIEX engages scientists with an AI personality quiz by Pebble Studios

SCIEX engages thousands of scientists with Pebble Studios' AI quiz

Pebble Studios worked with SCIEX to create an engaging experience for scientists at the annual ASMS conference. The challenge was to inspire exploration and challenge perceptions by moving beyond traditional marketing, aiming to connect with thousands of attendees in a meaningful way.

The solution was a world-first AI-powered personality quiz called "Mass Spec Mindset." Pebble Studios built a native app that broke down scientific workflows into a quiz, assigning users to one of seven personas. Using MidJourney AI, the platform generated a unique, sharable image for each participant in seconds. The campaign successfully engaged thousands of scientists, who received their persona image via email and on a printed lanyard, fostering conversation and social sharing at the event.

SCIEX