Case Study: News International achieves fast-turnaround, high-ROI content with Pebble Studios in-house production

News International delivers 200+ pieces of content with Pebble Studios

News International required a high volume of fast-turnaround content for its news brands, The Times, The Sunday Times, and The Sun. Their challenge was producing this reactive, high-performing content efficiently. To meet this need, they partnered with vendor Pebble Studios to act as an in-house production team.

Pebble Studios embedded a producer within the client's business and created a bespoke team. Their solution involved developing templated TVC solutions for both animation and film, which greatly increased efficiency. Over the course of the partnership, Pebble Studios delivered over 200 pieces of content, including more than 150 animations and over 70 TVCs from the templates, achieving an extremely high ROI for the client.

News International