Case Study: ABC Studios drives excitement for Time After Time with Pebble Studios’ immersive VR trailer

ABC Studios launches a VR trailer in 48 hours with Pebble Studios

ABC Studios approached Pebble Studios, via their agency Horizon Media, to create an engaging virtual reality trailer for the launch of their new TV show 'Time After Time'. The challenge was to cut through a cluttered market and generate excitement for the show's premiere by providing a first-hand, immersive experience of its central theme: time travel.

Pebble Studios developed a highly realistic and narrative-driven VR experience that transported viewers from 1800s London to present-day New York. The solution involved extensive creative development, a green screen shoot with the show's star, and complex post-production to achieve photorealistic environments. The final experience was launched on Oculus, YouTube, Facebook, and via programmatic 360 advertising, successfully driving increased viewership and conversation for the show.

ABC Studios