Case Study: SONIC Corp. fills CMO role in 51 days with Pearson Partners International

SONIC Corp. hires new CMO in 51 days with Pearson Partners International

SONIC Corp., a major drive-in restaurant chain, faced the challenge of rapidly filling a critical Chief Marketing Officer position to support its significant growth. They engaged the executive search firm Pearson Partners International to find an ideal candidate with deep quick-service restaurant experience.

Pearson Partners implemented a thorough search process, which included using the Birkman Method® for assessment. They successfully identified and placed a highly qualified CMO within just 51 days. The result was a flawless search that exceeded the customer's expectations, finding a candidate who was a perfect fit for the company's culture and needs.

SONIC Corp.