Case Study: SONIC Corp. hires its new Chief Marketing Officer with Pearson Partners International

SONIC Corp. - Customer Case Study

SONIC Corp., the largest drive-in restaurant chain in America, was growing rapidly and needed to fill a critical senior vice president and chief marketing officer role. To support the search, SONIC Corp. engaged Pearson Partners International for executive search services, including candidate profiling and assessments.

Pearson Partners International worked with SONIC’s leadership to define the ideal CMO profile, prescreened more than 16 candidates, and supported interviews, Birkman assessments, and reference checks. In just 51 days, the firm helped SONIC hire James O’Reilly, a 20-year restaurant and consumer marketing veteran who fit both the role requirements and the company culture, delivering a fast, successful executive placement.

SONIC Corp.

Anita Vanderveer

Vice President