Case Study: SodaStream modernizes its brand and expands premium appeal with Pearlfisher

SodaStream boosts brand value with Pearlfisher's premium rebrand

Pearlfisher partnered with SodaStream, a pioneer of sparkling water creation, to address its challenge of reasserting its expertise and leadership in a growing market. The customer needed a full 360° brand repositioning to modernize its image and tap into consumers' growing interest in design, innovation, mixology, and user experience.

The solution from Pearlfisher included a modernized visual identity system, packaging, and tone of voice. This featured a new 'S' symbol representing balance and the planet, a contemporary wordmark, and a sophisticated color palette. The rebrand helped SodaStream shift its image to align with consumer interests, expanding its appeal to a broader, more premium-focused audience and increasing the brand's market value alongside the launch of its new premium product tier.

SodaStream