Case Study: Sipsmith strengthens its brand and shelf presence with Pearlfisher

Sipsmith wins 2024 Best Label Design with Pearlfisher

Sipsmith, a pioneer in London's gin renaissance, faced the challenge of breaking into the UK's highly saturated gin market, which had over 820 distilleries competing for consumer attention. They partnered with the design firm Pearlfisher to create a meaningful new product line and innovations that would capture the attention of overwhelmed consumers.

Pearlfisher developed a fresh visual identity and 2D evolution for Sipsmith, harmonizing with the launch of an eco-conscious bottle. The new illustrative label design unveiled a tapestry of hidden gems to create a captivating narrative. This solution strengthened brand recognition, elevated shelf presence, and enabled successful portfolio expansion. In 2025, Sipsmith was awarded winner in the Best Label Design Category by the Food & Beverage Innovation Forum for this innovative redesign.

Sipsmith