Case Study: Misfit achieves iconic wearable success with Pearl Studios

Misfit reaches $260M in 3 years with Pearl Studios

The customer, Misfit, aimed to create a wearable activity tracker that could break into a nascent market dominated by feature-rich, early adopter devices. Their challenge was to design a product that people would want to wear continuously by making it both stylish and invisible, setting a very high bar to stand out from competitors. Pearl Studios was engaged to develop the product concept, brand, and accessories.

Pearl Studios created the iconic SHINE, a device machined from aluminum with a simple, refined design that could be worn anywhere on the body with various accessories. The solution included an ultra-simple user interface of 12 lights representing a daily goal and a magical sync feature that worked by placing the device on a phone screen. This work by Pearl Studios helped build Misfit into a formidable brand, culminating in its acquisition by the Fossil Group three years after the project began.

Misfit