Case Study: a tequila brand boosts retail conversions with Pear

Tequila brand* uses shopper choice to drive awareness at retail

Tequila Brand, an emerging alcohol company, partnered with Pear to address the challenge of building consumer awareness around where its products could be purchased at retail while operating within a highly regulated industry.

Pear's solution involved creating AlcBev-compliant shoppable Landing Pages with a store locator feature for a social media campaign. These Pear links, which featured dynamic retail ecommerce, drove more than 3x the conversions compared to links directing shoppers to specific retailer pages.