Case Study: Sparkling Ice increases retailer visits and purchase rates with Pear

A Pear Case Study

Preview of the Beverage Company Case Study

Sparkling Ice's consolidated experience
 increases retailer visits & purchase rates

The beverage company Sparkling Ice, a customer of Pear, faced the challenge of relying heavily on retail sales and sought to improve its performance through ecommerce marketing.

To address this, Pear implemented its Store Locator, Shoppable PDPs, and Landing Pages to create integrated shoppable experiences for the brand. This strategy generated valuable data for building retargeting audiences and optimizing campaigns. The results were significant, with Sparkling Ice achieving a retailer visit rate 20 times higher than the category benchmark and a purchase rate 15 times the benchmark.


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