Case Study: Sparkling Ice boosts retailer visits and purchase rates with Pear

Sparkling ICE drives 20x higher retailer visits with Pear

Sparkling Ice, an established beverage brand, faced the challenge of its digital campaigns not efficiently translating into in-store purchases. They needed a way to connect performance media directly to retail availability and prove the impact of their ecommerce spend. To address this, they partnered with vendor Pear to implement a consolidated shoppable experience.

Pear's solution involved implementing Shoppable PDPs, Landing Pages, and a Store Locator to guide shoppers to retailers. This unified approach resulted in a 20x higher retailer visit rate and a 15x higher purchase rate compared to category benchmarks, successfully turning digital engagement into measurable retail outcomes for Sparkling Ice.

Sparkling ICE