Case Study: Retail Ecommerce Brand drives retail ecommerce growth with Pear

Retail Ecommerce Brand - Customer Case Study

a retail ecommerce brand wanted to invest more in retail marketing but lacked the necessary data and insights to run it effectively with the same precision as their direct-to-consumer efforts. They partnered with Pear and its shoppable tools to help them establish a data-driven strategy.

Using Pear, the brand implemented a detailed pixel and UTM tracking strategy. This allowed them to test and optimize their campaigns across various social platforms and geos, build highly effective custom audiences, and leverage inventory data for better targeting. As a result, they achieved a 3x improvement when targeting a custom Pear audience and a 12% clickthrough rate when optimizing for retailer visits, allowing them to successfully apply their DTC playbook to their retail business.