Case Study: New Belgium Brewing Co. boosts retail engagement with Pear Commerce

New Belgium Brewing Co. boosts retailer clicks and lowers media costs with Pear

New Belgium Brewing Co. faced significant challenges with its previous where-to-buy vendor, including inaccurate store-level inventory data, manual operational workflows, budget constraints, and an inability to run compliant offsite advertising due to Tied House regulations. The company needed a new solution that could provide a trustworthy, accurate, and compliant foundation for its e-commerce and media efforts. They partnered with Pear Commerce to implement its suite of shoppable tools, including Store Locators and Pear Connect dynamic ads.

By implementing Pear's solutions, New Belgium gained access to real-time inventory data and built-in Tied House compliance. In a key A/B test on Meta, Pear Connect ads significantly outperformed traditional landing pages by boosting consumer engagement, lowering media costs, and driving exponentially more clicks through to retailers. This success provided peace of mind, streamlined daily operations, and gave the sales team a powerful story to share with retail buyers, validating Pear as the preferred path-to-purchase strategy for future growth.

New Belgium Brewing Co