Case Study: a leading consumer products company boosts add-to-cart rate with Pear rebates

Leading consumer products company uses rebates to increase add-to-cart rate

a leading consumer products company faced challenges with awareness and consideration for the launch of its new premium bug spray. To address this, they partnered with Pear to find a solution to increase the product's add-to-cart rate.

Pear implemented a solution using shoppable landing pages with rebates. They conducted a split-test that offered a $0.50 rebate, a $1.00 rebate, and a no rebate option. This strategy from Pear led to a 75% increase in purchases and a 300% increase in total add-to-carts.