Case Study: a Fortune 500 cereal brand achieves measurable sales lift with Pear and The Trade Desk

Fortune 500 Cereal Brand lifts household penetration 14% with Pear

A fortune 500 cereal brand faced the challenge of its media budget being wasted in markets with low purchase opportunity, as its strategy overlooked the critical factor of real-time product availability on retail shelves. This led to missed chances when competitors were out of stock and limited visibility into where media could drive the greatest return. The brand partnered with Pear and used its service to align media spend with actual shelf conditions.

Pear implemented a solution that used live retail data to monitor daily product availability for both the brand and its competitors. This data powered a geo-allocation strategy that automatically increased bids and shifted budget toward zip codes where the brand was in stock and competitors were out. The results for the brand included a +14% household penetration lift, which was cited by its CEO, along with stronger efficiency and measurable incrementality validated by an independent measurement firm.