Case Study: 4th & Heart boosts retail visits with Pear

4th & Heart - Customer Case Study

4th & Heart partnered with Pear to run an experimental, data-driven marketing campaign aimed at increasing sales velocity at their major retail partners: Whole Foods, Sprouts, and Sam's Club. The challenge was to identify the most effective digital strategies to drive ready-to-shop consumers to physical retail locations and accurately track the impact of their efforts.

Pear implemented a two-sprint strategy, testing various ad formats and paths to purchase like Pear Connect and Direct-to-Cart links. Their key differentiator was using zip-code-level geotargeting cross-referenced with real-time inventory data to ensure ads were only shown to shoppers who could actually buy the product. This approach by Pear yielded outstanding results for two retailers, with Sprouts seeing a 110.4x increase and Whole Foods a 79.4x increase in verified store visits, while also achieving a lower CPC and CPM.

4th & Heart