Case Study: 4th & Heart boosts retail visits with Pear Commerce

4th & Heart boosts retailer visits in 21 days with Pear

The customer, 4th & Heart, partnered with vendor Pear on an experimental campaign to increase sales velocity across its major retail partners. The challenge was to identify the most effective online strategies to drive in-store retail visits and engagement.

Pear implemented a two-sprint campaign using geo-targeted ads synced with real-time inventory data and retailer-optimized paths to purchase like Pear Connect. The results included massive spikes in retailer visits for Sprouts and Whole Foods, a lower CPC and CPM, and proof that inventory-informed targeting outperforms audience familiarity alone. Pear successfully identified the highest-performing formats and set the stage for an even more targeted second phase.

4th & Heart