Case Study: Reynolds & Slater Opticians boosts local SEO and website traffic with Peaky Digital

Reynolds & Slater Opticians boosts website traffic 55.56% with Peaky Digital

Peaky Digital partnered with Reynolds & Slater Opticians, a Cornwall-based optician with locations in Falmouth and Penzance. The customer's challenge was to improve their local SEO to reach a wider audience and increase website traffic.

The Peaky Digital team developed and implemented an SEO strategy focused on both content and technical improvements. This involved optimizing landing pages and blogs, fixing site errors, and conducting targeted keyword research. As a result of the work by Peaky Digital, the optician saw a 57.98% increase in website sessions, a 55.56% increase in organic traffic, a 36.70% decrease in bounce rate, and a 23% increase in booked appointments year-over-year.

Reynolds & Slater Opticians