Case Study: Penelopetom boosts direct email revenue and engagement with Peaky Digital

Penelopetom boosts direct revenue 700% with Peaky Digital

Penelopetom, a seller of gifts and homewares, partnered with Peaky Digital to improve its email marketing strategy. The challenge was to increase engagement from its existing email database, reduce high bounce and spam rates, and shift online sales from third-party marketplaces to its own website to increase direct revenue.

Peaky Digital implemented a solution focused on optimizing email flows and automations using Klaviyo, alongside strengthening SEO and widening the audience through paid and organic campaigns. This strategy resulted in a 700% increase in direct revenue from Klaviyo email campaigns and a 21% increase in the average email open rate, successfully making the website a primary income source.

Penelopetom