Case Study: Nesta builds awareness and engagement with Peaky Digital

Nesta drives 4,370,135 impressions with Peaky Digital

Nesta approached Peaky Digital with the challenge of building awareness and engagement for its innovative initiatives. The customer faced significant obstacles, including a limited Google Ad Grant account budget that restricted keyword bidding and the need to build a relevant audience to promote its diverse projects.

Peaky Digital implemented a strategy that involved restructuring the account into individual thematic campaigns to avoid overlap and enhance targeting precision. The vendor also created specific campaigns for events and projects, which was continuously optimized. This solution resulted in 4,370,135 impressions across Nesta's paid and grant accounts combined and drove 12 bookings for its Visit a Heat Pump project.

Nesta