Case Study: Mainbrace boosts Instagram following and social engagement with Peaky Digital

Mainbrace boosts Instagram following 2% and engagement 56% with Peaky Digital

Mainbrace, a premium golden rum brand, approached Peaky Digital for support in boosting their presence on Facebook and Instagram. Their key challenges included maintaining a consistent posting schedule, creating a cohesive content strategy, and engaging with their active community in a timely manner to raise awareness for their event presence.

Peaky Digital implemented a comprehensive organic social media strategy. This included a data-led audit, optimizing content for search, creating segmented consumer-first content, and focusing on community engagement. As a result, Mainbrace saw a 32% increase in profile views, a 56% increase in engagement, and a 2% growth in their Instagram following over a five-month period.

Mainbrace