Case Study: ILG UK boosts organic conversions and PPC performance with Peaky Digital

ILG UK boosts organic conversion rate 31.39% with Peaky Digital

ILG UK, a global B2B delivery and fulfilment business, partnered with Peaky Digital to increase the number of relevant, high-quality enquiries from their online presence. The challenge was to elevate their digital marketing efforts to better reach their target audience.

Peaky Digital implemented a multi-channel strategy for ILG UK, covering SEO, PPC, and paid social media on LinkedIn. The solution involved optimising existing campaigns, producing targeted content, and launching new, granular initiatives. The results were significant, including a 193% increase in PPC conversions, a 47.96% drop in cost per acquisition, 190 new organic keywords, and a 31.39% increase in organic conversion rate.

ILG UK