Case Study: Guru Makeup Emporium achieves 431% more email transactions with Peaky Digital

Guru Makeup Emporium boosts email transactions 431% with Peaky Digital

Guru Makeup Emporium, a professional makeup retailer for artists in the TV, film, and fashion industries, wanted to expand its audience and drive sales through an omnichannel strategy. The company approached Peaky Digital to build upon its existing brand presence using paid social media, PPC, and email marketing services.

Peaky Digital implemented tailored campaigns across all channels, creating high-quality, on-brand creatives and a strategic email calendar. This solution drove significant results, including a 431% increase in year-over-year email transactions, a 99.11% increase in PPC revenue, and a 109% increase in revenue from paid social alongside a 46% decrease in cost per acquisition.

Guru Makeup Emporium