Case Study: Forever Cornwall boosts CTR and search visibility with Peaky Digital PPC strategy

Forever Cornwall boosts CTR by 200% with Peaky Digital

Forever Cornwall, a provider of holiday lets in Cornwall, faced challenges in a saturated market after a decade of running their own Google Ads. They needed a new PPC strategy to adapt to post-Covid consumer behaviors like last-minute bookings and required an agency partner who offered strong communication and transparency. They enlisted the expertise of Peaky Digital to address these issues.

Peaky Digital implemented a data-driven PPC strategy focused on high-intent keywords and key geographical areas. They created seasonal campaigns for off-peak periods and established clear, trackable KPIs after overcoming previous conversion tracking hurdles. The work by Peaky Digital led to significant improvements, including a 200% increase in click-through rate and an 86% increase in search impression share, enhancing the account's overall performance.

Forever Cornwall