Case Study: SpendHQ boosts user engagement and lead generation with Peaktwo’s phased website redesign

SpendHQ boosts demo requests 300% with Peaktwo

SpendHQ, a leading spend management platform, faced challenges with an outdated website that was difficult to navigate and suffered from data tracking inaccuracies. They engaged the vendor Peaktwo to address these critical issues and jumpstart lead generation with a limited budget and a tight deadline.

Peaktwo implemented a phased website triage and redesign strategy, beginning with fixing the data integrity issues and then redesigning key pages along priority user paths. This solution significantly improved the site's user experience and global design elements. As a result, SpendHQ saw a 30% increase in user engagement, a 25% reduction in bounce rate, and a 300% increase in demo requests within three months of the first phase's completion.

SpendHQ