Case Study: OPEXUS boosts demos and organic traffic with Peaktwo’s phased website launch

OPEXUS boosts organic sessions 88% with Peaktwo

OPEXUS, formerly known as AINS, embarked on a rebranding initiative to present its software for government workers as fresh and exciting. The challenge was to launch this new brand in time for an upcoming industry conference, which made a complete strategic website launch nearly impossible. Partnering with vendor Peaktwo, they required a solution that could support the conference while building a foundation for their future online presence.

Peaktwo implemented a phased website launch, beginning with a microsite on the new domain to introduce the rebrand. This was quickly followed by a full website with an expanded user experience. The vendor provided strategy, design, development, and SEO services to ensure a successful migration. The project was a significant success; in the three months following launch, OPEXUS saw a 10x increase in demo requests, an 88% rise in organic sessions, and a 68% growth in average engagement time.

OPEXUS