Case Study: EnergyCAP boosts organic traffic and engagement with Peaktwo

EnergyCAP boosts organic traffic 64% with Peaktwo

EnergyCAP, an energy management software company, faced the challenge of redesigning its corporate website to meet the needs of its three distinct audience groups while maintaining a modern yet professional aesthetic that aligned with its more traditional customer base. They partnered with the vendor Peaktwo for web design and development, SEO, and agency services to create a lead-generating experience on the heels of their brand refresh.

Peaktwo implemented a novel SaaS design for the website, using subtle gradients and line art to bridge the gap between modern and corporate styles. The solution included a persona-focused strategy, a robust resource center for education, and a successful SEO migration. The project was an immediate success, resulting in a 64% increase in organic traffic, a 40% increase in time on page, and a 16% improvement in page load speed.

EnergyCAP