Case Study: Emplifi Preserves SEO and Boosts Traffic with Peaktwo’s WordPress Migration

Emplifi boosts organic traffic 27% with Peaktwo

Emplifi, a leading customer engagement platform, sought to migrate from Contentful to a more flexible CMS to give its marketing team greater control and reduce costs. Their challenge was to execute this migration without losing their existing SEO performance and organic traffic. They enlisted the vendor Peaktwo to handle the CMS migration, website development, and SEO strategy.

Peaktwo implemented a new website on WordPress, using Advanced Custom Fields for greater content control. They executed a full content migration from Contentful, carefully preserving all SEO elements and implementing a 301 redirect plan. As a result, Peaktwo helped Emplifi maintain its organic traffic, which saw a 27% increase post-launch, while also achieving a 47% increase in organic events and saving over $4,000 per month in CMS fees.

Emplifi