Case Study: Total Wine & More achieves digital-first capability with PeakActivity

Total Wine & More builds digital-first capability with PeakActivity for a $6B business

Total Wine & More, a large independent wine retailer, faced the challenge of evolving into a digital-first organization. Their traditional hiring cycles were too slow to acquire the specialized talent needed, creating a widening gap between their strategic goals and their ability to execute. PeakActivity was engaged to help build these new digital capabilities.

PeakActivity's solution involved embedding experienced practitioners into the team to accelerate execution while simultaneously establishing a structured Innovation Center to develop a permanent, high-performing internal team. This approach allowed PeakActivity to immediately accelerate progress without waiting for hiring, enabling Total Wine & More to successfully operate as a true digital-first business with a team built to sustain growth.

Total Wine & More