Case Study: K&N recovers from a 50% sales drop with PeakActivity

K&N recovers from a 50% sales drop with PeakActivity

K&N Filtration, a global manufacturer of performance air filters, experienced a severe 50% drop in sales after a problematic website redesign. The flawed user experience created confusion and prevented customers from completing purchases, turning their direct-to-consumer channel into a business risk. They partnered with PeakActivity for UX optimization and conversion rate improvement.

PeakActivity quickly identified the breakdowns in the customer journey and focused on simplifying the path to purchase by removing friction and clarifying navigation. The team relaunched the improved site in under four months. As a result, PeakActivity helped K&N recover from the sales drop, stabilize performance, and establish a scalable digital commerce foundation for long-term growth.

K&N