Case Study: Dover Saddlery achieves seamless personalization and higher order value with PeakActivity

Dover Saddlery boosts AOV 19% with PeakActivity

Dover Saddlery, a leading retailer in the equestrian industry, faced a significant challenge when its legacy personalization platform was being sunset. This created a risk across the customer experience, threatening the company's ability to deliver relevant and tailored interactions. PeakActivity was engaged to implement a new solution using the Kibo Personalization Platform to address this need.

PeakActivity implemented a new personalization framework for Dover Saddlery that ensured a seamless transition without disrupting the customer experience. The new system provided greater flexibility and control, enabling the business to manage and scale personalization independently. This successful replatforming by PeakActivity delivered measurable positive impacts, including a 19% increase in average order value and a 30% increase in units per order.

Dover Saddlery