Case Study: Bruntwood improves customer experience and sales efficiency with Peak AI

How AI-powered predictions are helping a leading property company to make great decisions.

Bruntwood, a leading regional property company with over 100 office and retail spaces across the UK, wanted to unlock data from multiple systems and use it to improve sales efficiency, increase conversion rates, maximize square footage opportunity, and strengthen retention. It turned to Peak and AI to help make its business systems smarter and give its team real-time, highly accurate predictions.

Peak integrated its models into Bruntwood’s Salesforce system to rate potential customers from one to five based on conversion likelihood, updating the scores in real time as leads moved through the sales cycle. Bruntwood says Peak’s predictions help its commercial team prioritize leads, identify likely churn, and turn more leads into sales, while also supporting a better customer experience and a wider AI strategy across the business.

Bruntwood

Sam Wilson

Solutions Architecture Director