Case Study: Essentra Components improves transactional website performance with Peak AI

Essentra Components is using Decision Intelligence to optimize performance of its transactional websites.

Essentra Components, part of the FTSE 250-listed Essentra group, is a global manufacturer and distributor of essential components used in industrial applications. As a data-rich business, it wanted a more efficient way to use its data to improve commercial decision making and deliver on divisional KPIs, and it turned to Peak for help.

Peak worked with Essentra Components to develop an AI-powered product recommendations tool for the division’s transactional websites, using customer data to suggest the right product to the right customer at the right time. The partnership is set to expand into AI-driven customer segmentation and lead scoring, with Peak’s platform designed to generate predictive insights that support commercial decisions and improve overall performance.

Essentra Components

Sam Edwards

Digital & Marketing Director