Case Study: Leaf grows active users 97% in 4 months with Peak

97% User Increase in 4 Months

Leaf is Latin America’s favorite music streaming service and one of the top five worldwide. After growing quickly and acquiring users at very low cost, the company needed a better way to keep customers longer and increase lifetime value. It used Peak’s Customer Retention module to address that challenge.

Peak accessed Leaf’s user, ad-platform, YouTube, and web-scraped data, then modeled it to find patterns and trends. The company received dashboards and a live data feed to target users most likely to become high-value customers. As a result, Leaf says Peak doubled active users from 750,000 to 1.5 million in four months, a 97% increase, while helping the team improve marketing spend decisions and product strategy.

Leaf Grow

Gilbert Corrales

CEO