Case Study: Footasylum boosts email revenue and social ROAS with Peak

8400% Return on Ad Spend & 28% Uplift in Email Revenue

Footasylum, a UK retailer of fashion streetwear and sportswear with more than 70 high street stores, wanted to give customers a more personalized, targeted experience and increase revenue from marketing. To do that, it turned to Peak and its Amazon Web Services-powered AI offering to make better use of years of customer data.

Peak ingested Footasylum’s data into its AI platform, used Customer Segmentation and machine learning models to create predictive customer views, and supported personalized marketing across email and social advertising. The results included a 28% uplift in revenue per email sent and an 8400% return on ad spend, roughly 30x higher than the industry standard.

Footasylum