Case Study: FreeAndSingle increases retention and reduces advertising reliance with Peak

5x More Value Generated From Existing User-base

FreeAndSingle, a dating platform from Free Dating Platform, wanted to reduce its spending on advertising while making better use of the data it already had. The company also wanted to improve customer acquisition and retention by better understanding its users and their behavior.

Peak worked with FreeAndSingle to analyze its platform and data, segment its eight most essential user types, map pathways to conversion, and identify users at risk of leaving so interventions could be tested. According to the case study, Peak helped generate 5x more value from FreeAndSingle’s existing user base, with more paying customers, longer user retention, and higher engagement, while reducing the need to rely heavily on advertising.

FreeAndSingle

Tim Taylor

Founder