Case Study: Morrisons achieves 19% higher forecast accuracy with Peak

19% Increase in Forecast Accuracy

Morrisons, a major UK supermarket chain, faced new challenges after launching its online grocery business. The company needed to understand new customer demand patterns and ensure its supply chain could efficiently service this multichannel retail model. To address this, they worked with vendor Peak, which provided demand forecasting and inventory optimization solutions.

Peak designed and managed the data for a new forecasting system, working closely with various Morrisons teams to improve decision-making. This solution led to a 19% increase in forecast accuracy for Morrisons. The measurable impacts included increased service levels and a significant reduction in food waste, transforming how the company uses its data for operational performance.

Morrisons

Kirsty Needham

Customer Insight Director