Case Study: Amana relaunches its brand with ATL marketing by Peak and Dale

Amana reaches 17.2M impressions with Peak and Dale

Amana enlisted Peak and Dale's expertise in above-the-line (ATL) marketing to spearhead the relaunch of their brand, a pivotal move to reposition and revitalize their market presence.

Peak and Dale implemented a dynamic mix of traditional advertising channels, crafting a comprehensive strategy that resonated with Amana's target audience. The campaign achieved significant results, including an average of 17.2 million impressions, 11.3 million in reach, and 1.4 million engagements, successfully positioning the brand for sustained growth and heightened market relevance.

Amana