Case Study: Jeff Walker achieves a modern mobile-first website relaunch with Peaceful Media

Jeff Walker relaunches JeffWalker.com in 10 days with Peaceful Media

Product Launch Formula creator Jeff Walker needed to completely rebrand, redesign, and relaunch his primary marketing website, JeffWalker.com, in just 10 days. His dated WordPress site poorly represented his brand and struggled on mobile, despite it being his audience's primary browsing method. He hired Peaceful Media to perform this high-stakes redesign before the launch of his bestselling book.

Peaceful Media used its signature Website Mood Board approach to quickly lock in a new visual direction and then executed a custom WordPress build on the Salient theme. The solution delivered a mobile-first, conversion-focused site with a reorganized content library and a premium-designed lead magnet. The new JeffWalker.com launched on time and was met with an overwhelmingly positive response from the marketing community, with Jeff Walker himself stating that Peaceful Media had "pulled off a miracle" by exceeding his expectations for both quality and speed.

Jeff Walker