Case Study: Principality Building Society helps children build saving habits with PDR’s Dylan’s Saving Squad

Principality Building Society launches Dylan's Saving Squad with PDR after research showing 38% of UK adults can't cover a £500 bill

The Principality Building Society, a UK-based financial institution, faced the challenge of improving financial literacy among children and helping families develop a savings mindset. They partnered with vendor PDR, who employed a service design approach to create a new, engaging savings proposition that would teach children the value of money.

PDR conducted extensive user research and used prototyping to develop and test concepts, which led to the launch of "Dylan’s Saving Squad" in 2020. This solution included a dedicated children's app and a new "Learner Earner" account that encouraged families to save together. As a result, PDR's work formed the basis of a new strategic partnership and helped Principality bring new savings balances into the society.

Principality Building Society