Case Study: Principality Building Society simplifies first-time home buying with PDR

Principality Building Society boosts app downloads and website visits with PDR

PDR partnered with Principality Building Society, which was looking for opportunities to increase its savings and mortgage business. The challenge was to make the process of saving for and buying a first home easier for first-time buyers, encouraging them to save and then take a mortgage with Principality.

PDR conducted a customer discovery phase involving in-depth interviews and workshops to map the first-time buyer journey. They then developed early concepts, which informed Principality's 'First Home Steps' initiative, including online content, a savings planning app, and a dedicated savings account. The solution resulted in app downloads exceeding expectations and drove a significant increase in website visits from the target younger market.

Principality Building Society