Case Study: Talavera Lofts creates a welcoming mixed-income community with PDR

Talavera Lofts reimagines mixed-income housing on a 10-acre rail yard with PDR

The customer, Talavera Lofts, a mixed-income multi-family community in Austin, faced the challenge of re-imagining affordable housing to better serve its residents. PDR was engaged to provide branding, design, and architecture services to create a space that communicated the right message and met the specific needs of the future occupants.

PDR began by creating an Experience Map to shape the brand identity and design, ensuring it supported residents and honored the local culture. The solution prioritized communal amenity spaces, incorporating a distinct aesthetic that juxtaposed industrial and handmade elements. The result was a unique and authentic vibe achieved through custom art from local artists, curated furniture, and interior stylings, making Talavera Lofts an ideal backdrop for community engagement.

Talavera Lofts