Case Study: ExxonMobil Technology Center achieves an immersive brand experience with PDR

ExxonMobil Technology Center creates 3.75 million collisions per hour with PDR

ExxonMobil Technology Center engaged design firm PDR to enhance its Shanghai office. The challenge was to leverage the workplace as a storytelling tool to support talent acquisition and improve the employee experience by creating an immersive and authentic environment that would resonate with a local Chinese audience.

PDR implemented a strategic design and architecture service, creating a series of bespoke artistic installations to activate the brand experience. The solution included features like the Voronoi Moon, which created moments of delight and engagement for visitors and employees. The result was a space filled with 'WOW factors' that successfully made the global brand feel authentic and relatable on a personal and cultural level for the local team.

ExxonMobil Technology Center