Case Study: U.S. Oil boosts revenue and customer loyalty with PDI Software

U.S. Oil, Inc. - Customer Case Study

U.S. Oil, Inc., a wholesale company based in Appleton, WI, worked with PDI Software to modernize its Open Roads Rewards loyalty program. The customer needed to evolve its loyalty strategy to retain dealers, increase gallons purchased, and upgrade from a basic CPG program to a more competitive, feature-rich solution.

PDI Software implemented PDI Marketing Cloud Solutions, including Elevate CR, to deliver a fully branded mobile app and configurable offer management for tailored discounts and promotions. As a result, U.S. Oil reported increased revenue in retail operations, more gallons purchased, higher repeat visits and foot traffic, and deeper customer engagement through the revamped loyalty program.

U.S. Oil, Inc.

Paul Williams

Marketing Manager