Case Study: Folk Oil Co. boosts loyalty spend with PDI Software

Folk Oil Co. - Customer Case Study

Folk Oil Co., a 35-store convenience retailer, needed an ERP solution to unify its operation, improve business reporting and insights, and create an integrated platform for promotions and loyalty programs. The company also wanted to increase the value of in-store purchases, attract younger members, and defend against competitive fuel discounts and rewards. PDI Software provided PDI Enterprise and PDI Marketing Cloud Solutions to help address these challenges.

With PDI Software’s PDI Enterprise and Marketing Cloud Solutions, Folk Oil Co. gained greater operational visibility, more timely data, and improved transparency from the back office to the home office. The rollout reduced manual processes, increased efficiency through automation, and helped drive loyalty growth, including a 10% increase in forecourt and backcourt loyalty member spend in one year, a 21% increase in in-store loyalty member spend, and more than 125,000 new loyalty members.

Folk Oil Co.

Amber Beattie

Folk Oil Co.