Case Study: Shopper Approved boosts conversions and customer trust with pdfFiller

Shopper Approved - Customer Case Study

PDFfiller, a SaaS document-management company, faced the common startup challenge of building consumer trust and converting users beyond a freemium audience. To address this, PDFfiller partnered with vendor Shopper Approved and integrated Shopper Approved’s review system, Trust Seals, and review widgets into its site to surface third‑party customer feedback to new visitors.

Shopper Approved’s solution was A/B tested across landing, pricing and payment pages and fine‑tuned for placement, design and content; the results were strong: PDFfiller saw a +33% lift in conversions on landing pages, a 3% increase on payment pages, roughly a 10% increase in traffic, and leveraged 4,500+ five‑star reviews in marketing. Shopper Approved also helped PDFfiller capture feature suggestions that now account for about 30% of new product developments, improving retention, acquisition and brand credibility.

Shopper Approved