Case Study: YMCA of Metropolitan Washington boosts membership growth with PBJ Marketing

YMCA of Metropolitan Washington boosts website traffic 244% with PBJ Marketing

The YMCA of Metropolitan Washington, a nonprofit offering community and health services, partnered with PBJ Marketing to help drive new membership growth as they worked to recover their pre-COVID membership numbers.

PBJ Marketing implemented a cost-effective paid media strategy focused on Google Search, creating dedicated campaigns for branded and non-branded keywords. This approach resulted in a 244% increase in website traffic, a 300% increase in membership CTA clicks, and over 1,000 new members acquired in one year.

YMCA of Metropolitan Washington